Facebook Messaging

As Meta scaled back 140M+ app switches from Facebook to Messenger and invested further in private sharing, I aligned the cross-functional team on a shared in-app messaging model to unify 40+ fragmented entry points around consistent destinations and behavior.

Within that model, I focused on the post-send experience, helping people continue conversations where they shared content privately with friends and family without losing context.

Timeline: 5 months · 2023
Role: Lead Product Designer
Results: +8–12% message sends
Team: Design; Engineering; Research; Data Science
Skills: Interaction; Systems; Leadership

Starting a conversation often meant switching from Facebook to Messenger.

Sharing content often led into private conversations, but the experience became fragmented after Send. People could stay in Facebook, yet it wasn’t always clear what conversation experience they should enter, where the message went, or how to continue.

The challenge was preserving context when messaging was secondary, while still supporting a full conversation when messaging became the primary task.

I defined a shared in-Facebook messaging model that matched each entry point to the right conversation experience.

The model put user intent first: how someone entered messaging determined the conversation experience they landed in. Research also reinforced the need for clear orientation and a path back to the conversation.